The Fit Body Boot Camp leadership team unites some of the best and most recognized talent in the fitness industry, driven by a common mission to Inspire Fitness and Change Lives every day.

With decades of combined experience in fitness, marketing, sales, franchising, and entrepreneurship, our leadership team delivers our franchisees the most cutting-edge solutions and systems.

As our founder, Bedros Keuilian, says, “Leadership is always the problem and leadership is always the solution.” Read on to meet the leaders behind our award-winning, international fitness brand.

Bedros Keuilian

Bedros Keuilian, Founder

Bedros Keuilian created the first Fit Body Boot Camp concept in the middle of the 2008 housing crisis. Where so many others found panic, Bedros saw an opportunity.

He knew he could make personal training level results available to more people by taking the already popular “boot camp” training model indoors. With Fit Body Boot Camp, he tested and refined the concept until he created the turn-key business model we have today.

Now, Bedros is not only the founder of Fit Body Boot Camp, but also a highly sought-after keynote speaker and high performance business coach. He uses his powerful connections in the entrepreneurial space to constantly re-invest in his team and franchisees with world-class coaching, leadership training, and education.

Bryce Henson

Bryce Henson, Cheif Executive Officer

With over 10 years of experience in the fitness industry and four Fit Body Boot Camp locations under his ownership, Bryce Henson lives and breathes the Fit Body Boot Camp brand. His passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities.

As CEO of Fit Body Boot Camp, Bryce coaches his fellow Fit Body Boot Camp owners to reach their full potential and negotiates strategic partnerships for the brand. Those partnerships allow owners to get the best quality equipment, technology, and services at unbeatable, exclusive discounts.

Barrett Henson

Barrett Henson, Director of Coaching and Profitability

As Director of CAP for Fit Body Boot Camp as well as a top 10 revenue-generating Fit Body franchise owner, Barrett has helped thousands of clients of all ages & abilities - including several former NFL, professional and NCAA athletes, Ironman and duration competitors, novice beginners, and corporate wellness groups.

He is regularly featured on Fox 2 News Detroit and has raised over $70,000 for local charities & charitable causes. A 4-year letter winner & graduate of Albion College, he has a passion for fitness & helping others.

Joel Kotkas

Joel Kotkas, Director of Marketing

As a Fit Body Boot Camp owner alongside his brother Jarred for 6 years, they have built 3 very successful Fit Body Boot Camp locations. Over these years, Joel has mastered client acquisition including marketing, lead nurture, and sales.

He joined the HQ team in the summer of 2021 to help bring his skills and knowledge to the rest of the brand. Now, with the introduction of the Ultimate Transformation Program, FBBC owners are going to be able to grow into the most profitable locations on record.