Leadership Team

The Fit Body Boot Camp leadership team unites some of the best and most recognized talent in the fitness industry, driven by a common mission to Inspire Fitness and Change Lives every day.

With decades of combined experience in fitness, marketing, sales, franchising, and entrepreneurship, our leadership team delivers our franchisees the most cutting edge solutions and systems.

As our founder, Bedros Keuilian, says, “Leadership is always the problem and leadership is always the solution.” Read on to meet the leadership behind our award winning, international fitness brand.

Bedros Keuilian

Bedros Keuilian, Founder and Chief Executive Officer

Bedros Keuilian created the first Fit Body Boot Camp concept in the middle of the 2008 housing crisis. Where so many others found panic, Bedros saw an opportunity.

He knew he could make personal training level results available to more people by taking the already popular “boot camp” training model indoors. With Fit Body Boot Camp, he tested and refined the concept until he created the turn-key business model we have today.

Now, Bedros is not only the CEO of Fit Body Boot Camp, but also a highly sought-after keynote speaker and high performance business coach. He uses his powerful connections in the entrepreneurial space to constantly re-invest in his team and franchisees with world-class coaching, leadership training, and education.

Diana Keuilian

Diana Keuilian, Chief Financial Officer

Diana Keuilian, also known as "The Recipe Hacker," is the expert at turning popular foods and desserts into guilt-free recipes with zero cane sugar, gluten, soy, grain, or dairy. She also brings her high attention to detail to all financial strategy for Fit Body Boot Camp.

With her husband, Bedros, Diana acts as a spokesperson for the brand and for healthy eating and living. She is passionate about helping other busy parents like her find the resources and motivation they need to lead healthy lifestyles and set good examples for their children.

Bryce Henson

Bryce Henson, Vice President

With over 10 years of experience in the fitness industry and four Fit Body Boot Camp locations under his ownership, Bryce Henson lives and breathes the Fit Body Boot Camp brand.

As Vice President, Bryce coaches his fellow Fit Body Boot Camp owners to reach their full potential and negotiates strategic partnerships for the brand. Those partnerships allow owners to get the best quality equipment, technology, and services at unbeatable, exclusive discounts.

Matt Wilber

Matt Wilber, Vice President of Product and Results

Matt Wilber opened his first Fit Body Boot Camp location while living in his grandmother’s basement with $100,000 in student loan debt. Today, he is the proud owner of 8 Fit Body Boot Camp locations in the state of Michigan.

As part of the Executive Leadership Team, Matt is committed to helping other Fit Body Boot Camp owners deliver the same life-changing results to their clients that he has become known for at his locations.